The Italian Luxury Industry

This course is designed to introduce students to the luxury industry including apparel, accessories, hospitality (hotels, interiors, food and wine), and automobiles. The Italian Luxury Industry course will expose students to numerous Italian luxury industries and explore unique aspects including but not limited to: product development, branding, marketing and consumer behavior. Students will experience face to face luxury organizations, complete a research presentation, tests and assignments as well as attend lectures to ensure learning outcomes.