Marketing and Business

Marketing and Business courses at SRISA provide students with a dynamic understanding of Italy’s role in global markets  from fashion to wine, and its unique approach to business and entrepreneurship.

Courses explore essential topics such as branding, market analysis, consumer behavior, and the influence of Italian culture and design on international business strategies.

Students gain practical insights into the principles of marketing and business operations, with an emphasis on the Italian and European contexts. They analyze case studies of iconic Italian brands, study the interplay of tradition and innovation, and examine how Italy’s history, culture, and creative industries shape its economic landscape.

Course Structure

Classroom lectures and assigned readings combine with research, discussions, films, video presentations, wine tastings, and on-site visits to create an engaging and immersive learning experience.