Fashion Merchandising

Fashion Merchandising introduces students to the nature of the fashion industry as a business entity.

A variety of merchandising course offerings are available including branding, show production, fashion buying, and trends forecasting.

Course structure

Lectures, video presentations, readings, and research projects introduce students to the theoretical concerns of the fashion industry, while practical demonstrations and creative studio projects guide students in the development of creative and technical skills. Frequent group critiques and class discussions further enrich students’ knowledge of the subject by comparing projects and opinions. Visits to museums, exhibitions, fairs, studios and stores help students cultivate aesthetic sensitivity and a first-hand knowledge of the fashion industry.