Karen M. Videtic, former chairperson and professor emerita in the Department of Fashion Design and Merchandising at Virginia Commonwealth University (VCU), in Richmond, Virginia, has taught retail buying, fashion branding, fashion promotions and fashion merchandising, in VCU’s Department of Fashion Design and Merchandising since 1984. She has authored several textbooks and has recently finished the 4th edition of Perry’s Department Store: A Retail Buying Simulation, Bloomsbury Publishing, 2015.
In 1997, Professor Videtic spent five months at the University of Ballarat outside of Melbourne, Australia, as a lecturer for the School of Business. She taught buyer behavior, contemporary issues in management, and human resource development on a graduate level. She has also taught in Florence, Italy, in a summer co-curricular study abroad program that integrated fashion design and merchandising with graphic and interior design students in an international branding project. Professor Videtic’s retail experience extends from department stores to local boutiques, in both management, fashion promotion, and fashion buying. On the wholesale side of the fashion industry, Professor Videtic worked in both the intimate apparel and fine jewelry industries, and attended New York, High Point, Las Vegas, Atlanta markets as well as international markets in Paris, Australia, Hong Kong and Italy.