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Andrea Adams, MBA, is a global marketing and business development professional with extensive experience in Europe and the US ranging from digital media to Fortune 500 pharmaceutical/healthcare companies to international universities. She is a recognized sales leader who has closed seven-figure deals; and improved brand awareness and audience development with curated content.
Andrea’s vast experience in content creation and digital marketing has enabled her to collaborate in multimedia campaigns encompassing 360° marketing integration. As the co-creator of a broadcast and online travel series, she has partnered with media outlets and sponsors such as Ford, Huffington Post, AOL, BET Networks, TV One, Choice Hotels International, and her projects have been featured in USA Today Travel, Sundance Channel.com, Essence.com, and Ebony Magazine. She has collaborated with leading Italian lifestyle brand Pitti Immagine as an exclusive Web TV partner for Pitti Taste.
For international universities, Andrea has led double-digit enrollment growth and program development. She brings her corporate and entrepreneurial experience to the college classroom, where she teaches courses and leads seminars in marketing and management. Andrea has traveled to 50+ countries and speaks fluent Italian (and English). She is also the creator of #FirenzeDigital, the only social media and digital marketing conference in Florence dedicated to influencers, web marketers, and industry professionals.