This course aims to underline the importance of having a clear strategy before approaching any social media communication. How to use each social media platform? Why? Only in this way can a brand build a strong identity through each social media channel.
The purpose of this course is to learn how to develop a digital strategy based on a real client brief, considering the different social media channels.
Digital Expert Guest:
Digital expert with over 14 years of experience in digital marketing and more than 130 awards, including 31 Cannes Lions and 14 D&AD Pencil.
Students will be treated as if they were junior digital experts, working for the digital agency of the partner company (client). The client will brief the students - video call + material shared by email. The professor will organize the work flow with the students with an internal timing and a timing for the client.
The students will work on:
- Qualitative research - consumer interviews
- Overall strategy development
- Social media channel long term strategy development
- Content creation: social media posts creation: copy writing, design, video (if possible)
- Campaign results monitoring - using free tools
Intermediate virtual meetings with the client and the students will be organized to share the result of each step. Final presentation to the client - Video call