Not just an online class, but a unique chance to pair an online course with a real made in Italy label. The class will be structured with online classes analyzing made in Italy with a broad and updated vision, its connection with the historical textile tradition and the new Florentine fashion scene.
The purpose of this course is to give the students the possibility to learn about fashion merchandising and sustainable fashion. At the successful completion of the course one or more students can be selected for an onsite internship in Florence.
Mani del sud- Luxury Accessories , www.manidelsud.it
Michele Chiocciolini -Luxury Accessories , www.michelechiocciolini.com
Stile Biologico – Fine Sustainable fashion, www.stilebiologicofirenze.simplesite.com
Students will work directly with made in Italy labels located in Florence. The labels selected for this project are young independent brands with a fresh and international vision on fashion. The students will be stimulated trough online meetings with the founders and designers to work on customized projects that include marketing and merchandising research, branding, social media promotion and customer profiling. They will be constantly supervised by Prof. Guidato and the labels’ designers. The project is designed to make the students work in teams and be able at the same time to express their own creativity and ideas in a professional environment. The projects will be presented trough pdf files and short videos, they will be evaluated by Prof. Guidato and the partners labels which then could offer an internship to the most interesting projects presented.