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  • VIRTUAL. Digital Branding

VIRTUAL. Digital Branding

Course Info:
  • Department: Liberal Arts
  • Area: Marketing and Business
  • Credit Hours: 3, Contact Hours: 45
  • Course Number (SRISA): TBA
  • Course Number (Maryville University): TBA
  • Prerequisite: None
Course Description:

Students, in collaboration with an Italian partner company, will work on a “ready to use” digital communication campaign for a real client for its social media platforms: Instagram, Facebook, LinkedIn, Blog, Newsletter, etc. TBC according to the client’s needs.

Course Purpose:

The purpose of this course is to learn how to develop a digital strategy and digital campaign working on a real client brief, constantly interacting with the client with the consistent support of the professor.

Digital Expert Guest:

Digital expert with over 14 years of experience in digital marketing and more than 130 awards, including 31 Cannes Lions and 14 D&AD Pencil.

Project:

Students will be treated as if they were junior digital experts, working for the digital agency of the partner company (client). The client will brief the students - video call + material shared by email. The professor will organize the work flow with the students with an internal timing and a timing for the client.

The students will work on:

  • Qualitative research - consumer interviews
  • Overall strategy development
  • Social media channel long term strategy development
  • Content creation: social media posts creation: copy writing, design, video (if possible)
  • Campaign results monitoring - using free tools

Intermediate virtual meetings with the client and the students will be organized to share the result of each step. Final presentation to the client - Video call

Request Syllabus 

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