New Media Communication: Marketing and Social Media
- Instructor: Andrea Adams
- Department: Liberal Arts
- Area: Communications
- Credit Hours: 3, Contact Hours: 45
- Course Number (Maryville University): TBA
- Prerequisite: None
Like us on Facebook. Follow us on Twitter. Subscribe to our blog. Join the conversation. Connect. Share. Converse. Engage. Advertising and marketing communications industries are hyper-focused on shifting the media dynamic from one-way, push-content, to a two-way dialog and conversation on social media. Instagram. Vine. YouTube. Google+. The list is endless—and constantly growing. So how and why do industry professionals select the appropriate platform to promote their message? This course will explore a variety of social media conversations in order to understand the strengths, challenges, and opportunities of each platform in order to build, promote and define a brand personality.