The Italian Luxury Industry
Course Info:
- Instructor: Karen Videtic
- Department: Liberal Arts
- Area: Marketing and Business
- Credit Hours: 3, Contact Hours: 45
- Course Number (SRISA): BUSI 3801
- Course Number (Maryville University): TBA
Course Description:
This course is designed to introduce the student to the luxury industry including apparel, accessories, hospitality (hotels, interiors,food and wine), and automobiles. The Italian Luxury Industry course will expose students to numerous Italian luxury industries and explore unique aspects including but not limited to: product development, branding, marketing and consumer behavior Students will experience face to face luxury organizations, complete a research presentation, tests and assignments as well as attend lectures to ensure learning outcomes.
SRISA studio courses will have personal and course materials to be purchased in Florence. Unless otherwise specified there is no need to bring consumable supplies with you. On the first day of class your professor will inform you of materials needed and where to get them in Florence.