Introduction to Fashion Buying

Course Info:
  • Instructors: Enrica Guidato, Chiara Ioele
  • Department: Design
  • Area: Fashion Merchandising
  • Credit Hours: 3, Contact Hours: 45
  • Course Number (SRISA): BUSI 3102 / FDES 3302
  • Course Number (Maryville University): TBA
  • Prerequisite: none
Course Description:

Introduction to Fashion Buying is a theory and mathematical application of the major elements of retail buying and merchandising. Discussion covers planning and control of inventory, profit analysis, merchandise pricing and purchase negotiation. This course introduces students to the promotion elements of the fashion industry including advertising, public relations, publicity and special event product.

Request Syllabus