Fashion Promotion and Show Production

Course Info:
  • Instructors: Chiara Ioele, Enrica Guidato
  • Department: Design
  • Area: Fashion Merchandising
  • Credit Hours: 3, Contact Hours: 45
  • Course Number (SRISA): BUSI 4102 / FDES 4302
  • Course Number (Maryville University): TBA
  • Prerequisite: None
Course Description:

Fashion Promotion and Show Production is an interactive course that allows students to apply knowledge skills about fashion promotion and show production in a real-world setting. This course introduces students to the promotion elements of the fashion industry including advertising, public relations, publicity, social media, and special events. Particular attention will be given to the transition of what students learn by attending fashion shows and presentations into their final project, which will see them producing the entire school’s fashion venue and environment at the student show. 

 

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