- Department: Design
- Area: Fashion Merchandising
- Credit Hours: 3, Contact Hours: 45
- Course Number (SRISA): BUSI 3103 / FDES 3303
- Course Number (Maryville University): TBA
- Prerequisite: None
This course is designed to introduce the student to the concept of fashion branding and the processes needed to successfully develop or re-develop a fashion brand. It shows a wide variety of subjects relevant to brand development strategies for both mainstream and luxury brands, covering all the aspects of branding and brand management.