Fashion Branding

Course Info:
  • Instructors: Chiara Ioele, Karen Videtic
  • Department: Design
  • Area: Fashion Merchandising
  • Credit Hours: 3, Contact Hours: 45
  • Course Number (SRISA): BUSI 3103 / FDES 3303
  • Course Number (Maryville University): TBA
  • Prerequisite: None
Course Description:

This course is designed to introduce the student to the concept of fashion branding and the processes needed to successfully develop or re-develop a fashion brand. It shows a wide variety of subjects relevant to brand development strategies for both mainstream and luxury brands, covering all the aspects of branding and brand management.

Request Syllabus