16279
Santa Reparata International School of ArtSanta Reparata International School of Art
  • About
    • General Information
      • Our History
      • Mission
      • Board of Directors
      • Memberships
      • Staff
    • Facilities
      • Studio Campus
      • 3D, 4D and Fashion
    • Location
    • Contacts
    • Opportunities
      • Teach at SRISA
      • Art Residency at SRISA
      • Intern at SRISA
    • News & Updates
    • Events
    • Blog
    • View the SRISA 2018-2019 Catalog
    • FAQ
    • Sitemap
  • Study at SRISA
    • What We Offer
    • Programs
      • Accredited Semester
      • Accredited Year
      • Accredited Summer
      • Internship Opportunities
      • Post Baccalaureate Program
      • Art Residency Program
    • Field Trips at SRISA
      • Field Trips in Tuscany
      • Rome: Ancient and Modern
      • Venice and the Biennale
      • Milan Fashion Week
      • Naples, Pompeii and Sorrento
      • Bologna ARTEFIERA
      • Cinque Terre and Portovenere
      • Ravenna
      • Turin
    • Activities
      • SRISA Student Show
      • SRISA Fashion Show
      • Internship Opportunities in Florence and at SRISA
      • Guest Lectures and Workshops
      • Seminars and Cultural Program
      • Volunteer Abroad
      • Community Service
      • Soccer Match
      • Pigotta Project
      • Thanksgiving
    • Housing
    • Testimonials
    • Is SRISA right for you?
  • Admissions
    • Apply Online
    • Enrollment Checklist
    • Admissions Requirements
    • Transcripts
    • Dates and Fees
    • Scholarships
  • Academics
    • Faculty
    • Departments
      • Fine Arts
      • Liberal Arts
      • Design
    • Course Catalog
    • Request a Syllabus
    • Academic Policies
    • Accreditation
    • Request a Transcript
  • Info For
    • Enrolling Students
      • Pre-Departure Info
        • Visa Info
        • Passport Information
        • Booking Your Tickets
        • Health Insurance
        • Pre-Departure Check-List
        • Preparing your Finances
        • Arrival in Florence
        • Helpful Tips While Traveling
      • Enrollment Checklist
      • Course Registration
      • Forms
      • Online Payments
    • Current Students
      • On-Line Travel Form
      • Online Payments
      • Permit of Stay Meeting
      • Health and Safety
      • Emergency Information
      • Housing Rules
      • Useful Travel Links
      • Useful Links
      • Florence Guide
    • Alumni
      • Alumni Experiences
      • Alumni Spotlight
      • Alumni Ambassador
      • Leave a Testimonial
    • Partners
      • Affiliates and Partners
      • Become an Affiliate
      • Custom Faculty Led Programs
      • Faculty Advisory Board
      • Visit the SRISA Campus
  • Gallery
    • About SRISA Gallery Spaces
    • SRISA Student Show
  • About
    • General Information
      • Our History
      • Mission
      • Board of Directors
      • Memberships
      • Staff
    • Facilities
      • Studio Campus
      • 3D, 4D and Fashion
    • Location
    • Contacts
    • Opportunities
      • Teach at SRISA
      • Art Residency at SRISA
      • Intern at SRISA
    • News & Updates
    • Events
    • Blog
    • View the SRISA 2018-2019 Catalog
    • FAQ
    • Sitemap
  • Study at SRISA
    • What We Offer
    • Programs
      • Accredited Semester
      • Accredited Year
      • Accredited Summer
      • Internship Opportunities
      • Post Baccalaureate Program
      • Art Residency Program
    • Field Trips at SRISA
      • Field Trips in Tuscany
      • Rome: Ancient and Modern
      • Venice and the Biennale
      • Milan Fashion Week
      • Naples, Pompeii and Sorrento
      • Bologna ARTEFIERA
      • Cinque Terre and Portovenere
      • Ravenna
      • Turin
    • Activities
      • SRISA Student Show
      • SRISA Fashion Show
      • Internship Opportunities in Florence and at SRISA
      • Guest Lectures and Workshops
      • Seminars and Cultural Program
      • Volunteer Abroad
      • Community Service
      • Soccer Match
      • Pigotta Project
      • Thanksgiving
    • Housing
    • Testimonials
    • Is SRISA right for you?
  • Admissions
    • Apply Online
    • Enrollment Checklist
    • Admissions Requirements
    • Transcripts
    • Dates and Fees
    • Scholarships
  • Academics
    • Faculty
    • Departments
      • Fine Arts
      • Liberal Arts
      • Design
    • Course Catalog
    • Request a Syllabus
    • Academic Policies
    • Accreditation
    • Request a Transcript
  • Info For
    • Enrolling Students
      • Pre-Departure Info
        • Visa Info
        • Passport Information
        • Booking Your Tickets
        • Health Insurance
        • Pre-Departure Check-List
        • Preparing your Finances
        • Arrival in Florence
        • Helpful Tips While Traveling
      • Enrollment Checklist
      • Course Registration
      • Forms
      • Online Payments
    • Current Students
      • On-Line Travel Form
      • Online Payments
      • Permit of Stay Meeting
      • Health and Safety
      • Emergency Information
      • Housing Rules
      • Useful Travel Links
      • Useful Links
      • Florence Guide
    • Alumni
      • Alumni Experiences
      • Alumni Spotlight
      • Alumni Ambassador
      • Leave a Testimonial
    • Partners
      • Affiliates and Partners
      • Become an Affiliate
      • Custom Faculty Led Programs
      • Faculty Advisory Board
      • Visit the SRISA Campus
  • Gallery
    • About SRISA Gallery Spaces
    • SRISA Student Show
  • Home
  • Academics
  • Course Catalog
  • Brand Management: Made in Italy (ISI)

Brand Management: Made in Italy (ISI)

Course Info:
  • Department: Liberal Arts
  • Area: Marketing and Business
  • Credit Hours: 3, Contact Hours: 45
  • Course Number (SRISA): BUSI 4204
  • Course Number (Maryville University): TBA
Course Description:

Brand management is undergoing a transformation. Today’s customers are surrounded by alternatives every step of the way. Relevant brands need to stand up, get the customer’s attention, and deliver the message their public wants to hear. The framework approaches branding from the perspective of the consumer; it is called customer-based brand equity. This course will explore the brand management strategies, paying particularly attention to Italian brands. The scope is to provide tactical guidelines about how to build, measure, and manage brand equity.

 

This course runs through SRISA's external partners at ISI. SRISA students may take up to 1 course through an external partner.

Share this page
  • Share:

View more SRISA courses

Previous course

Architecture Design Studio V (ISI)
Instructor: David Adamo
Department: Design

Next course

Florence: The Story of the City (ISI)
Instructor: David Adamo
Department: Design

Brand Management: Made in Italy (ISI)

MAIN CAMPUS AND ADMINISTRATION:
Via San Gallo 53r, Florence, Italy 50129

+39 055 462 7374

info@srisa.org

Admission to SRISA:

Apply
  • Study at SRISA
  • How to Apply
  • Admissions Requirements
  • Is SRISA right for you?
  • Dates and Fees
  • Transcripts
  • Scholarships
  • Pre-Departure Info

About SRISA

  • Browse our Course Catalog
  • Get a Scholarship
  • Choose a Program:
    • Accredited Semester
    • Accredited Year
    • Accredited Summer
    • Post Baccalaureate Program
  • Get in touch
  • View SRISA Course Catalog

© 2017- 2025 SRISA. Santa Reparata International School of Art
Contact SRISA

  • Privacy
  • Sitemap
  • Created by shtyrmer.com

Become our Partner!

Join SRISA Affiliate Program

Learn More
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT